Advertising can be done in a number of forms. Advertising in general means communicating non-personal messages in order to first promote a product and then sell it. The same can be done to a product or an idea which requires selling. These advertisements are sponsored by the companies who are in need of selling a product. They have complete control over the message that is being conveyed. The message that is conveyed through an advertisement is not directed towards a single person and hence it is not personal. The media through which an advertisement is sent out can differ according to the targeted audience. Classified advertising is one of the forms of advertising that is very commonly seen in newspapers. They are also present in some of the periodicals. Classified advertising is also found online spread through some of the websites. These advertisements are found in materials that are distributed without any charge. When the large display advertisements are considered, these classifieds are much cheaper though display advertisement is very widely spread among businesses and people. Classified advertising is also called as want ads since the year 1763.